The principle aim of any website should be to attract people who do not know about you but are looking out for products and services similar to the one you offer. We guarantee a position for your website in the top 1-20 positions of all the major search engines. We follow the following steps in achieving this goal as mentioned below.
Put yourself in the place of your customer. What would you type in the search box to locate companies offering your core service? For Example, if you are looking for cell phones in India, your query would most likely be “cell phones india”. This entire phrase is considered as one “Keyword”.
We begin each new project by analysing the history and current status of your company website. From that, we understand the unique framework of each business, and are able to determine the right keywords that should be used to target search engines. Choosing the right keywords is essential to a successful start of implementation of an optimisation campaign.
The process of modifying attributes of a website to improve its position on one or more search engines by making it more accessible is called optimisation. It is a backend process that allows search engines to find your site when a browser makes a search for keywords.
Once the right keywords have been identified we begin the optimisation process. The backend content of the website is altered so as to raise the keyword density of the site. The pages that have to be optimised are identified and we make the necessary modifications This involves the addition of Meta tags, Alt tags and singular lines of content placed at strategic locations on the site.
Once the optimised content is ready, the existing un-optimised pages need to be replaced. If FTP access to the site is granted to us we upload the new pages. In the case we are not permitted access to the FTP site we hand over the optimised content to you so that your webmaster can undertake the process of replacing the pages on the site. In either case, there will be no disruption whatsoever to the existing site.
The site is now ready to be submitted to the search engines. A web technician assigned to the your account will submit the site to all the major search engines of the Internet. Submissions are made on a daily basis to ensure efficient results. The submission process is undertaken manually and we do not use any automated software for this process.
A directory is organized into categories and subcategories. Our staff review each directory submission and evaluate the site’s quality and relevance. Success only comes when you submit a high quality site to the proper category. Because the directory submission process is geared so specifically to each particular directory, we ONLY submit by hand. An automated submission program can’t adequately submit to any directory because it isn’t able to study the directory’s structure and determine which category is best. Manual Search Engine Submission Takes Time.
Although the manual submission process is the most effective, it involves many steps and can take a long time. These are the steps we take to ensure our submissions are successful:
We are entering a lot of repetitive information here, so we have to be very careful about typographical errors. It can take weeks or months before your site ever actually appears in the search engine’s database. You may have to submit to search engines several times before they index your site.
Link Popularity Campaign is a process where we exchange links with sites from all over the world that promote businesses related to your industry. Link Popularity greatly enhances the ranking of the site on search engines.
A link called SEO is added in the website that leads to a separate section having diverse links.
The Link Popularity campaign involves the following :
The Link Popularity Campaign needs to be maintained regularly. We constantly look out for new link partner’s whose page rank could be used to maximize the mileage for our client’s site. A constant monitoring is also essential to avoid any dead links that might crop up over a period of time. Even a single dead link could be highly detrimental to the position of the site on the search engines.Stay one step ahead of a changing search engine landscape as well as your competition.
From competitive forces to search engine operational changes, the search engine market is one that’s often in a state of permanent flux. Ongoing maintenance is your rankings “insurance policy” that all these dynamics won’t be a factor.
Maintenance lets you leverage new product or service introductions and more! With an ongoing maintenance program, you can take advantage of opportunities as they present themselves. For example, you add a new product or service and you want to promote that via new key words. Or, you want to promote some key words to help your recruitment efforts.
Ongoing maintenance delivers the best marketing ROI around. A small quarterly amount is all it takes to maintain and in fact increase your rankings.